Question: (not sure which one is better)
· How can the occidental 'mainstreaminization' of tattoo industry affect Chinese tattoo market?
· How can modern Chinese tattooists learn from the 'mainstreaminization' of the occidental tattoo industry?
3 Months Schedule:
Month 1: Secondary research
Month 2: Start primary research
Month 3: Analysing research results.
Research subjects:
· The occidental tattoo history and the popularity of modern Western tattooing.
· The tattoo ban in Japan.
· Chinese tattoo history.
· The western culture influence in modern China.
· The Streisand effect.
· The Reverse Psychology.
· Reference from the other subcultural (e.g. hip-hop) in China.
Target Audience:
1. Chinese Tattooists
· Age Group: 23-40
· Location: The four municipalities of China
2. Chinese tattoo Lo
· Age Group: 23-40
· With no gangster background
External Expert:
Ideologists/ Sociologists/ Tattoo Artists
Primary Research:
Interview with experts/ target audiences.
Intervention: (per week)
Written Blogs
Secondary Research Reading List:
Brinded, L. (2018) A simple idea by a world famous tattoo artist could radically boost the $50bn industry, Available at: https://finance.yahoo.com/news/simple-idea-world-famous-tattoo-artist-radically-boost-50bn-industry-094851185.html?guccounter=1 (Accessed: 25 April, 2020)
Caplan, J. (ed.) (2000) Written On The Body. London: Reaktion Books.
Cova, B., Kozinets, R. and Shankar, A. (2011) Consumer Tribes. New York: Routledge.
Creanza, N., Kolodny, O. and Feldman, M., 2017. Cultural evolutionary theory: How culture evolves and why it matters. Proceedings of the National Academy of Sciences, 114(30), pp.7782-7789.
De La Fuente, E., 2015. More Than A Fashion Choice: The Everyday Aesthetics Of Tattooing. [online] The Conversation. Available at: <https://theconversation.com/more-than-a-fashion-choice-the-everyday-aesthetics-of-tattooing-39798> [Accessed 31 May 2020].
DeMello, M. and Rubin, G., 2012. Bodies Of Inscription. Durham: Duke University Press.
Greene T. These programmers taught an AI how to understand tattoos (2017), Available at TNW, <https://tnw.to/2wc9D4x> (Accessed: 25 April, 2020)
Kelly J. (2014) ‘Should anti-tattoo discrimination be illegal?’, BBC News Magazine, 18 August, Available at: <https://www.bbc.com/news/magazine-28758900> (Accessed: 25 April, 2020)
My Tattoo Addiction (2012) BBC Worldwide, 18 October. Available at Dailymotion <https://www.dailymotion.com/video/x6qsui4> (Accessed: 24 April, 2020)
Pagliarini, M. (2015). SPIRITUAL TATTOOING: PAIN, MATERIALIZATION, AND TRANSFORMATION. Journal of Religion and Violence, 3(2), 189-212, Available at <www.jstor.org/stable/26671461>, (Accessed April 30, 2020)
Reed, C., 2000. Tattoo in Early China. Journal of the American Oriental Society, [online] 120(3), p.360. Available at: <http://www.jstor.org/stable/606008>.