Updated Research Approach

Question: (not sure which one is better)

· How can the occidental 'mainstreaminization' of tattoo industry affect Chinese tattoo market?

· How can modern Chinese tattooists learn from the 'mainstreaminization' of the occidental tattoo industry?

3 Months Schedule:

Month 1: Secondary research

Month 2: Start primary research

Month 3: Analysing research results.

Research subjects:

· The occidental tattoo history and the popularity of modern Western tattooing.

· The tattoo ban in Japan.

· Chinese tattoo history.

· The western culture influence in modern China.

· The Streisand effect.

· The Reverse Psychology.

· Reference from the other subcultural (e.g. hip-hop) in China.

Target Audience:

1. Chinese Tattooists

· Age Group: 23-40

· Location: The four municipalities of China

2. Chinese tattoo Lo

· Age Group: 23-40

· With no gangster background

External Expert:

Ideologists/ Sociologists/ Tattoo Artists

Primary Research:

Interview with experts/ target audiences.

Intervention: (per week)

Written Blogs

Secondary Research Reading List:

Brinded, L. (2018) A simple idea by a world famous tattoo artist could radically boost the $50bn industry, Available at: https://finance.yahoo.com/news/simple-idea-world-famous-tattoo-artist-radically-boost-50bn-industry-094851185.html?guccounter=1 (Accessed: 25 April, 2020)

Caplan, J. (ed.) (2000) Written On The Body. London: Reaktion Books.

Cova, B., Kozinets, R. and Shankar, A. (2011) Consumer Tribes. New York: Routledge.

Creanza, N., Kolodny, O. and Feldman, M., 2017. Cultural evolutionary theory: How culture evolves and why it matters. Proceedings of the National Academy of Sciences, 114(30), pp.7782-7789.

De La Fuente, E., 2015. More Than A Fashion Choice: The Everyday Aesthetics Of Tattooing. [online] The Conversation. Available at: <https://theconversation.com/more-than-a-fashion-choice-the-everyday-aesthetics-of-tattooing-39798> [Accessed 31 May 2020].

DeMello, M. and Rubin, G., 2012. Bodies Of Inscription. Durham: Duke University Press.

Greene T. These programmers taught an AI how to understand tattoos (2017), Available at TNW, <https://tnw.to/2wc9D4x> (Accessed: 25 April, 2020)

Kelly J. (2014) ‘Should anti-tattoo discrimination be illegal?’, BBC News Magazine, 18 August, Available at: <https://www.bbc.com/news/magazine-28758900> (Accessed: 25 April, 2020)

My Tattoo Addiction (2012) BBC Worldwide, 18 October. Available at Dailymotion <https://www.dailymotion.com/video/x6qsui4> (Accessed: 24 April, 2020)

Pagliarini, M. (2015). SPIRITUAL TATTOOING: PAIN, MATERIALIZATION, AND TRANSFORMATION. Journal of Religion and Violence, 3(2), 189-212, Available at <www.jstor.org/stable/26671461>, (Accessed April 30, 2020)

Reed, C., 2000. Tattoo in Early China. Journal of the American Oriental Society, [online] 120(3), p.360. Available at: <http://www.jstor.org/stable/606008>.

Recent Posts

See All

MAAI Learning Log Index

Critical Incidents: Phase One to Phase Two: Interview with Maxime Plescia-Buchi: https://www.justyichun.com/post/interview-with-maxime-plescia-buchi Phase Two to Phase Three: Localization Strategy for

  • Instagram

Copyright © 2020 JUST YICHUN