Updated Research Approach

Question: (not sure which one is better)

· How can the occidental 'mainstreaminization' of tattoo industry affect Chinese tattoo market?

· How can modern Chinese tattooists learn from the 'mainstreaminization' of the occidental tattoo industry?

3 Months Schedule:

Month 1: Secondary research

Month 2: Start primary research

Month 3: Analysing research results.

Research subjects:

· The occidental tattoo history and the popularity of modern Western tattooing.

· The tattoo ban in Japan.

· Chinese tattoo history.

· The western culture influence in modern China.

· The Streisand effect.

· The Reverse Psychology.

· Reference from the other subcultural (e.g. hip-hop) in China.

Target Audience:

1. Chinese Tattooists

· Age Group: 23-40

· Location: The four municipalities of China

2. Chinese tattoo Lo

· Age Group: 23-40

· With no gangster background

External Expert:

Ideologists/ Sociologists/ Tattoo Artists

Primary Research:

Interview with experts/ target audiences.

Intervention: (per week)

Written Blogs

Secondary Research Reading List:

Brinded, L. (2018) A simple idea by a world famous tattoo artist could radically boost the $50bn industry, Available at: https://finance.yahoo.com/news/simple-idea-world-famous-tattoo-artist-radically-boost-50bn-industry-094851185.html?guccounter=1 (Accessed: 25 April, 2020)